NRV Homegrown Business Alliance

NRV Homegrown Business Alliance


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About Us

NRV Homegrown Business Alliance is a local grassroots organization that is passionate about supporting, promoting, and strengthening independent locally owned businesses by educating our community about the importance and impact of shopping locally and creating visibility through our Go Local program. We encourage a culture of consciously shopping locally by demonstrating how accessible, affordable and beneficial local business is to our unique community.

Go Local cards go are on sale online & in Go Local Hubs across the New River Valley. Find a list here:

Discover local businesses near you today at! We are helping the New River Valley thrive and survive!

Join today, it's FREE for Grassroots Locally Owned Businesses!


  • 2022 Go Local Card are $20 - Expire December 31, 2022.
  • Discount Card to 400 + Members & Affiliates
  • Fundraising Opportunities for: Schools, Groups, Civic and Non Profit Organizations
  • Shop Local Campaign for the NRV and Beyond
  • Look for the Decals with the 2 Squirrels


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