Shark Bite

What’s in a Name?
Wasn’t it Shakespeare who said Coca-Cola by any other name would taste as sweet, but it sure wouldn’t have the same pop?! Maybe we’re mixing our branding metaphors a bit, but your customers shouldn’t be mixed up at all when it comes to identifying your company’s brand, its products or services. Selecting a name, brand, logo or slogan requires careful thought and planning, and a good understanding of the nuances of trademark law in order to steer clear of trouble from competitors and create a lasting, and protectable, impression.