Small businesses don’t need to outspend the competition to win customer loyalty—they just need to outconnect them. Today’s consumers are a blend of cautious, curious, and connected, and they tend to invest in businesses that make them feel seen. It's not about chasing attention with loud ads or constant promotions; it’s about earning trust through thoughtful engagement. That means creating conversations, not just campaigns, and showing up where it matters, not everywhere all at once. Drop the Script,
New River Valley, VA – The Virginia Talent + Opportunity Partnership (V-TOP) has recognized 215 outstanding organizations across the Commonwealth as 2025 Top Virginia Employers for Interns—including several notable employers from Virginia’s New River Valley. These awards highlight companies that go above and beyond to offer high-quality internships, equipping students with practical experience and exposure to professional settings. From structured mentorship programs and housing allowances to
Jean Jadhon, a Local News Legend, to Retire from WDBJ7, Your Hometown Station [ROANOKE, Va.] — 04/08/25— WDBJ7 and WZBJ24 proudly celebrate the extraordinary career of Jean Jadhon, an award-winning journalist who has been the voice in our communities for 33 years. As Jean retires from "WDBJ7, Your Hometown Station," we reflect on her remarkable contributions that have shaped our lives. A seven-time Emmy-nominated journalist, Jean’s exceptional coverage has earned her widespread recognition, including the
Do It Right Cleaning, a locally owned and operated janitorial company, is proud to celebrate 11 years of serving the New River Valley with high-quality commercial cleaning services. Since 2014, the company has built a strong reputation for professionalism, reliability, and personalized service. In late 2024, Do It Right Cleaning expanded its commercial cleaning services into the Roanoke area, bringing its trusted cleaning solutions to a broader range of clients. The expansion allows the company to better
The Virginia Tech Corporate Research Center (VTCRC) is a hub for groundbreaking research and innovation, fostering partnerships that drive advancements in health sciences and biotechnology. As part of this ecosystem of cutting-edge developments, Luminary Therapeutics is making significant strides in the field of cellular therapies. With a strong focus on addressing the limitations of current CAR T treatments for solid tumors, Luminary’s latest funding award from the Advanced Research Projects Agency for
We are thrilled to congratulate S1P Therapeutics Inc. on receiving a prestigious Virginia Catalyst grant to support their innovative research into treatments for kidney and autoimmune diseases. This recognition underscores the impactful work of S1P Therapeutics and their commitment to improving the lives of patients suffering from Acute Kidney Injury (AKI) and Chronic Kidney Disease (CKD). S1P Therapeutics is pioneering a novel therapeutic target by blocking Spns2-dependent S1P transport to address
The Virginia Tech Corporate Research Center (VTCRC) offers a variety of workspace solutions designed to meet the diverse needs of growing businesses, startups, and established companies. Whether you're looking for a custom-built headquarters, a flexible coworking space, or access to state-of-the-art shared labs, VTCRC has the perfect environment to support your success.Build-to-Suit Opportunities For companies looking for a long-term home tailored to their unique needs, VTCRC provides build-to-suit
Success in digital marketing doesn’t have to come with a high price tag. Businesses with tight budgets can still create a strong presence by using creative strategies and free resources. Engaging audiences effectively comes down to smart planning and leveraging the right tools. Strong branding and consistent interaction help build trust without requiring excessive spending. Practical methods can turn limited resources into powerful marketing results, and the following article can help.Maximize Your
Starting a new business is an exhilarating journey, yet the cornerstone of success lies in assembling a team that embodies your vision. Attracting top talent requires more than just filling positions; it demands a strategic approach to recruitment that aligns with your company’s goals and culture. By refining your hiring practices, you can not only draw in skilled professionals but also create a work environment that fosters growth and innovation. This article explores effective strategies to enhance your
The Corporate Transparency Act may require certain U.S. companies to disclose beneficial ownership information to FinCEN to combat financial crimes. While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties. However, filing your Beneficial Ownership Information (BOI) report will help you avoid fines
Unlocking the potential of AI in marketing is no longer a futuristic concept but a present-day reality that can transform your strategies and drive unprecedented success. By integrating AI-driven tools and insights, businesses can optimize their campaigns, enhance customer engagement, and achieve remarkable results with greater efficiency. Understanding the secrets behind AI's capabilities allows you to stay ahead of the curve, making informed decisions that propel your marketing efforts to new